Welcome to Biloxi! A coastal beach town on the Gulf Coast of Mississippi known for its white sandy beaches and the many casinos along the coastline. Biloxi has been known to be called “The Vegas of the South” and does not shy away from its vibrant nightlife. Aside from visiting the beach and playing at the casinos, there are so many things to do in Biloxi — going to see shows, visiting the aquarium, and going to see the local Double-A Minor League Baseball team, the Biloxi Shuckers (Milwaukee Brewers affiliates). While most of the year the weather in Biloxi is comfortable, they do succumb to hurricanes during the Atlantic hurricane season (June 1st through November 30th) and most notably sustained damages from Hurricane Katrina in 2005. This project focuses on attracting tourism to the area after years of rebuilding the area in its post-Katrina era.

Discovery

Moodboard

I was inspired by the coastline and the beaches of Biloxi while creating this moodboard. I wanted my final logo to be fun and reflect the feeling of being in a coastal town.

Sketches

My sketches aimed to reflect the entertainment industry as well as the beach life culture of Biloxi.

Digital Drafts

The concepts I decided to move forward with blended typography with elements that give the illusion of water. After feedback, I combined two of my ideas that mesh whimsy with waves to illuminate the fun vibes of the Biloxi Gulf Coast.