Who is Fabien Baron? This lookbook offers an in-depth look at the career and work of the renowned publication, advertising, and packaging designer, highlighting his most influential projects and professional achievements. Baron is widely recognized for his roles as creative director for Vogue Italia and Harper’s Bazaar, as well as editorial director for Interview magazine. Through his agency, Baron & Baron, Inc., he has created iconic packaging and advertising for fashion companies such as Calvin Klein, Dolce & Gabbana, and many more. This lookbook’s style is inspired by Baron’s signature editorial aesthetic, incorporating refined typography, bold layouts, and a strong sense of visual hierarchy to echo his distinct visual approach that helped redefine contemporary editorial design.

Discovery

Moodboard

My moodboard for this project focused on Baron’s editorial style. It made sense to me that a lookbook of his work would be represented in a way similar to how he approached his designs.

Sketches

My sketches for this project included concepts for the book’s cover as well as for the spreads inside. Following Baron’s example, my sketches are type-focused and inspired by a strong editorial style.

Cover Sketches

Spreads Sketches

Digital Drafts

The drafts I moved forward with allowed me to play around with type in a fun and contemporary way. After receiving feedback, I moved forward with my final design and created spreads that match the style of the cover.