Let the good times roll! Mardi Gras is one of the largest celebrations in the South, drawing vibrant crowds to take part in the rich traditions along the Gulf Coast. While festivities span multiple cities, New Orleans, LA stands as the most iconic destination, hosting a month-long series of parades, performances, and cultural events throughout the Carnival season. For this project, the goal was to develop a branding system that captures the energy, rhythm, and heritage of Mardi Gras that is inspired by parade culture.